1. Core Concept: “Specialty Coffee on the Move”
Tagline ideas:
- “Kenya Coffee Booth — Brewing Excellence Anywhere”
- “From the Farm to Your Cup, Right Here”
- “Barista Mtaani • Kenya Coffee School • You”
Core idea: A portable, well-branded coffee booth that brings authentic Kenyan specialty coffee to urban streets, events, campuses, and transport hubs — while showcasing barista skills and farmer stories.
2. Strategic Positioning
| Element | Kenya Coffee Booth Value |
|---|---|
| Target Audience | Urban youth, office workers, tourists, event goers |
| Unique Hook | Authentic farm-to-cup Kenyan coffee, youth baristas, digital traceability |
| Problem Solved | Lack of accessible specialty coffee, unemployment among youth, weak local coffee culture |
| Impact | Youth employment, farmer visibility, coffee culture growth |
3. Modular Booth Design Ideas
- Foldable / Mobile Kiosk: Easy to move to high-traffic locations.
- Two Sections:
- Product side – espresso machine, grinder, display for beans and merch.
- Experience side – educational panels, QR codes to trace coffee origins, Kenya Coffee School branding.
- Brand Colors: Dark brown + Kenyan flag colors for national pride.
- Lighting: Warm LED for night operation & atmosphere.
- Digital Integration: QR codes for menu, payments, G4T traceability, and social media.
4. Integration with Kenya Coffee School & Barista Mtaani
This is your secret sauce:
- Barista Training Pipeline:
Every booth is run by certified youth from Kenya Coffee School. This ensures professionalism and consistent quality. - Barista Mtaani Franchise / Incubator Model:
Youth can graduate → lease/run their own booth → share revenue with KCS.
→ This creates jobs while expanding your coffee culture network. - Live Skill Demos:
Scheduled sessions for latte art or coffee talks to engage the public.
5. Impact Storytelling & Traceability
Make each cup tell a story:
- QR code on cup → shows farm location, farmer photo, roast profile.
- Digital badges for “GOOD Trade Certified” coffee.
- Farmer spotlights on posters or digital displays at the booth.
- Daily or weekly themed coffee (e.g., “Kirinyaga Week” featuring a single origin).
6. Revenue Model
| Stream | Description |
|---|---|
| Coffee Sales | Espresso drinks, cold brew, pour-over, beans |
| Merchandise | Branded mugs, tote bags, t-shirts |
| Training Leads | Booth as a marketing tool for Kenya Coffee School |
| Pop-up Partnerships | Corporate events, festivals, campuses |
| Franchise / Lease | Youth operators or entrepreneurs run booths with licensing |
7. Rollout Strategy
- Prototype Booth – Launch at a high-traffic Nairobi CBD location.
- Pilot (3–5 booths) – Run by KCS graduates, collect feedback.
- Refine Design & Operations – Based on learnings.
- Scale Nationally – Universities, malls, tourist spots.
- Brand Franchise & Digital Integration – Support operators, market as “Kenya’s Youth Coffee Network.”
8. Add-On Innovations
- Mini Solar Units: For off-grid areas or eco-branding.
- Reusable Cups & Sustainability Program.
- Music + Coffee Experience: Blend youth culture (e.g., Kenyan Afro-fusion music).
- Augmented Reality Menu: Scan to see coffee farm videos.
- Booth Loyalty App / NFC Cards.
Example Brand Experience
You walk up to a clean, well-lit booth with “Kenya Coffee Booth” signage.
A young barista greets you, brews a single origin espresso while explaining its farm origin.
You scan the cup’s QR to see the farmer in Nyeri who grew it.
A poster invites you to join Kenya Coffee School if you want to become a barista too.
You walk away with a great coffee and a story.
