Project Overview
Barista Mtaani is a training and employment bridge for Kenya’s growing coffee industry. It serves as a specialized coffee school that trains baristas, roasters, and coffee professionals while directly connecting them to job opportunities in cafes, hotels, roasteries, and international markets.
The Barista Mtaani project :
✅ Trains – Offers certified barista and coffee skills courses.
✅ Connects – Links graduates with employers in Kenya & beyond.
✅ Promotes – Showcases Kenyan coffee talent globally.
Key Components of Barista Mtaani
1. Barista & Coffee Professional Training
- From Basic to Advanced Barista Certification (Espresso, Latte Art, Customer Service)
- Advanced Coffee Skills (Brewing Methods, Roasting, Cupping)
- Business & Entrepreneurship (Running a Coffee Shop, Branding)
- Sustainability in Coffee (Fair Trade, Farm-to-Cup Practices)
2. Job Placement & Industry Networking
- Barista Mtaani Digital Jobs Hub – Our website/app lists barista jobs, gigs, and internships.
- Employer Partnerships – Collaborate with Kenyan cafes (Java, Artcaffe), pop up barista mtaani coffee houses, international chains (Starbucks), and specialty coffee shops etc
- Career Fairs & Meetups – Regular networking events with coffee businesses.
3. Supporting Kenyan Coffee Farmers
- We Partner with local coffee farms for trainee field visits.
- We Educate baristas on Kenyan coffee origins to promote local brands.
4. Online Presence & Community Building
- Social Media – Instagram, TikTok (showcasing latte art, success stories).
- YouTube Channel – Tutorials, interviews with industry experts.
- WhatsApp Group – Job alerts and discussion forum for graduates.
Our Target Audience
✔ Aspiring Baristas – Youth & career switchers seeking skills.
✔ Coffee Businesses – Cafés, roasteries, hotels needing trained staff.
✔ Tourism & Hospitality Sector – Resorts, restaurants, event companies.
✔ International Employers – Connect Kenyan talent to global coffee markets (Dubai, Europe, US) etc.
Revenue Model (Sustainability)
- Training Fees – Affordable courses with certification.
- Recruitment Commission – Charging employers a small token for successful hires.
- Sponsored Content – Coffee brands promoting equipment/products.
- Government/NGOS Grants – Youth empowerment & skills development funding.
Why This Works in Kenya
🌱 Growing Coffee Culture – More specialty cafes opening in Nairobi, Mombasa, Kisumu.
🌱 Youth Unemployment Solution – Practical skills leading to quick employment.
🌱 Global Demand – Kenyan baristas are sought-after internationally.
